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2016 Digital Marketing Checklist
As you’re finally getting over your holiday hangover and becoming excited about a successful and prosperous 2016, it's a good time to take a step back and make sure you have all of our ducks in a row...
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Images for the Web 101
If a picture is worth a thousand words, you want to be displaying the sharpest, cleanest and best images to represent your business on your website. Graphics can transform an otherwise bland site into...
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Venture Logistics Launches New Business & New Website!
Venture Logistics launched a new website to highlight the merger of TransCorr and Venture Logistics, support their growth in the Midwest, Southeast and East Coast, and position the new organization as...
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Responsive Web Design & Social Marketing Elevate Indianapolis Cleaning Business
Accent Maid Service launched a new website to support their growth in the Indianapolis area as a leader in Professional Cleaning Services. Accent Maid Service is a professional cleaning service that...
View ArticleMinimum Viable Website Marketing for a Small Business
Small businesses have an especially difficult time providing their products and services while simultaneously marketing them. Day to day fires and calls to arms pull you away from important promotional...
View Article10 Christmas Gifts for Designers and Developers
I Void Warranties T-shirtSensu Solo Stylus Cordies50 Shades of Grey PosterThe Web Designer's Idea BookMicrosoft Sculpt Ergonomic KeyboardPixel RulerWeMo Light SwitchGunnar Phantom Gaming / Computer...
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How to Effectively Market for Local Businesses
Have a local business? A small business? It might be a difficult decision to decide whether to do more online or offline marketing - online being website marketing and social media and other outlets,...
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Thank You Veterans
Thanks to all of our Veterans, the men and women who have served this great country and sacrificed to give us the freedoms we sometimes take for granted, but should always cherish. And thanks to the...
View Article57 Channels (and Nothin' On)
There's an enormous amount of content on the web that's interesting, educational, and entertaining and this makes it very difficult to capture attention but it doesn't mean we should stop trying.
View ArticleMarketpath's Visibility, Engagement, and Conversion Funnel
Visibility, Engagement, and Conversion. These are the three pillars of effective website marketing I started writing about in 2008. A great deal has changed since then but the basic premise behind...
View Article5 Blog Ideas to Kick off August
Kids are going back to school and family vacations (or "trips" as my wife refers to them) are coming to an end. Maybe the content ideas have flowed freely for you this summer, but like many, I seem to...
View ArticleWhy User Experience Matters for Small Business
For your small business, the way in which users experience your website is a critical factor for turning them into happy, paying customers. Big businesses already have a leg up with their strong brand...
View ArticleSeth Godin for President!
As Seth Godin points out in his candidacy announcement, today's marketers (and politicians) should connect with people based on relevant, meaningful content to better engage and form lasting...
View ArticleTen (10) Questions to Determine if You Need a New Website
So you work for or own a small or medium sized business. You have a website, you’re not sure if it is adding any value, but you’re also not sure you want to spend the time and money to upgrade it.
View ArticleMobilegeddon Is Here – Are You Still Ignoring It?
We have been warning clients and prospects for months now that Google’s April “Mobilegeddon” update would seriously impact their position in Google’s search results. See the articles below for details:
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Go Responsive or Go Home
Why the Responsive Design Trend Is Becoming the New Industry StandardAccording to SearchEngineWatch.com, mobile Internet usage increased by over 73% in the year 2014 and now exceeds PC Internet usage...
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Facebook Eliminates Organic Reach
What Does This Mean for Your Social Marketing Strategy?In November 2014, Facebook announced that beginning in January 2015 they would be killing the organic reach for business page posts in user’s...
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Why Your Business Should Select Marketpath CMS for Web Content Management &...
Is your website successful? Does your site support your brand, drive business growth, and bring in sales leads? If not, it’s time to consider upgrading your business website. In the age of technology...
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Saint Dunstan's Website Upgrade
St. Dunstan’s Episcopal Church recently upgraded their website to support their parish and extend invitation for new worshippers in the Maryland area. St. Dunstan’s is located in Bethesda, Maryland and...
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Mysterious Floating Head Found in Application
Indianapolis, IN - Employees of Marketpath, Inc. logged into the company's internal project management and support application and found a floating head of the founder and CEO, Matt Zentz, chasing the...
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